Marketing campaign website

Humana healthcare

CHALLENGE
A fortune 100 health insurance company was set to overhaul their brand for 2014. They needed an all new digital home to tell the story of their new brand.  A responsive content hub was designed to showcase expert articles and video content around the changing health care industry, written from this companies unique perspective. 

SOLUTION
As UX Designer, my responsibilities included working with content strategy to identify content types, brainstorming and gathering features, creating the site map architecture, labeling, user flows, interaction models, wireframes  and annotations. 

INITIAL PLANNING

Initial planning included brainstorming and gathering potential features, collaborating with content strategy to identify content types, and creating the site architecture, labeling and userflow. Download pdfs of content type, site map and userflow..

SITE APPROACH

A responsive design was planned, with modular content bricks that would allow for templatable... but flexible creative layouts..

WIREFRAMES

An overall direction was established via sketches and lo-fidelity wires, and then proceeded to create 40+ hi-fi wireframes describing the system.