Global social media program

Chase bank

BACKGROUND
Chase Community Giving" is Chase Banks crowd-sourced philanthropy program, the # 1 Non-Game App on Facebook. It lets the public search and vote for charities who they believe should  receive grants from Chase.

From 2011 – 2013 I was the Creative Director on this multi-award winning social media program, responsible from day-to-day creative across all social channels, identity re-design, and larger program direction and strategy. 

SOLUTION
• Webby Awards Honoree 2013 & 2012
• #2 Facebook application of the week
• Experienced a 48% Facebook fan gain from 2011, to over 3.7+ million fans
• Over 1.5 million votes cast, 5X more than in prior year
• Community Management of Facebook and Twitter
• Oversaw program creative, teams and vendors from 2011-2013

FACEBOOK VOTING PLATFORM

COMMUNITY MANAGEMENT

I creative directed daily community management creative for  3.7+ million Facebook Fans, as well as YouTube and Twitter brand channels.

LIVE TELEVISION EVENT

The 2012 American Giving Awards, a live television event, was broadcast on NBC hosted by Joel McHale. Past Chase Community Giving charities were selected to compete for an additional $2 Million, and we developed creative around this television event including desktop, mobile and facebook applications, and many other touchpoints.

SOCIAL MEDIA CAMPAIGN

VIDEO SERIES
Many charities don’t have the resources or expertise to create high-quality video and photography assets, which are crucial in helping tell the charity’s mission and story. Each month, the CCG community will vote to select one charity to receive a two-minute, professionally produced video to tell the story of the charity and their mission, courtesy of Chase..

#ActsOfGiving
Once a month, we’ll encourage fans to participate in #ActsOfGiving. Users can submit videos / photos of themselves or others engaged in a Random Act of Giving, and we’ll award their favorite submission with a $500 donation to a cause of the winner’s choice...