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Queens Library Website Redesign

CHALLENGE
Libraries have changed from a place to borrow books, to a place where people can greatly improve their lives. Learn new job skills. Learn to speak english. Find a safe place to stay after school. All for free. 

Queens, New York's most diverse borough, has over 128 different languages spoken. The Queens Library website and it's 60+ physical locations have become an important resource to the immigrant population and life-long residents alike.

With over 2 Million page views per month this dated site no longer reflected the important new role Queens Library plays in their local community.

SOLUTION
I led the design team and client through the full UX lifecycle:

• UX Research
• Information Architecture
• Wireframes
• Visual Design

We overhauled the information architecture, wireframes, creating a new visual language for the site, and proof-of-concept code, and delivered assets for the Queens IT team to implement.

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PHASE 1. 
DISCOVERY & RESEARCH REPORT

After a series of client workshops & exercises, we produced a Discovery Research Report detailing our findings from:

• Audience Analysis workshop (User Personas)
• Online Card Sorting
• Competitive Audit
• Content Audit / Strategy
• Current Sitemap / Ecology Map
• Brand & Creative Workshops

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

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USER PERSONAS

To better understand the wants and needs of our users, we created ficitious representations of the  Queens Library users. Over 120+ languages are spoken in Queens, and the library system is a heavily used resource in the community. 

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

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CARD SORTING

Library customers were given card sorting exercises, grouping website content into categories and labels. In this way, we could better understand how real users thought about content and site tasks... not how we or the library  themselves thought it should be organized.

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

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INFORMATION ARCHITECTURE

We met with client content owners to define what content remains, is modified, deleted or needs to be created. We then proceeded to create a future sitemap, describing the new information architecture underlying the site design.

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

PHASE 2:
WIREFRAMES

We proceeded to wireframe key templates, and 100+ screens & views describing both desktop and mobile web experiences.

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PHASE 3. 
VISUAL DESIGN

Key templates across desktop and mobile were visually design for implementatino by the development team.

STYLE GUIDE

A styleguide was created defining the entire UI system.

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VIDEO OVERVIEW OF DESKTOP SCREENS

Moving through desktop home on through to admissions section, and finding a guidance counselor.

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

VIDEO OVERVIEW OF MOBILE

Moving through the mobile home on through to search and refine results screens.

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

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