polaris-hero-5

All Projects   Enterpise UX

WEB APPLICATION (SaaS)

Health Tech

CHALLENGE
This web-based software helps pharmaceutical companies meet regulatory compliancy laws. It was originally developer / IT designed several years, and competitors with a better designed and more contemporary UX were beginning to make inroads. I was brought in to lead the full user experience overhaul of this product.

SOLUTION
I led the redesign of this enterprise software through all stages of the User Experience process. The key goal was a more focused and simplified UX, with key deliverables including:

User Research                 Wireframes
Info. Architecture           Visual Design
User flows                       Interaction Guide

polaris-01

USER PERSONA WORKSHOP

I led client workshops identifying all of their products users, tasks and user journeys. Understanding the user is a critical first steps to overhauling the UX.

polaris-02-1

USER PERSONAS

One of 10 user personas developed after our Audience Analysis workshops.

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

USABILITY / HEURISTIC ANALYSIS

I analyzed their current software to identify usability problem areas, and created a report outlining problems and solutions.

polaris-03
polaris-05
polaris-06
polaris-07
polaris-09

IA, SKETCHES & WIREFRAMES

Starting off with sketches and lo-fidelity wires, I was able to recommend a re-design direction. With consensus reached, I proceeded to create a set of 50+ wireframes describing the products new UX / UI.

VISUAL DESIGN

The app is white-labeled, so the visual design needed to accommodate individual brand color schemes, but still look fresh and consistent.

polaris-10

INTERACTION GUIDELINES

Interaction guidelines and states for UI elements were created for the developers.

polaris-11

Selected Works

HumanaConsumer UX

Branding / Identity RedesignBranding & Identity

M&M'sWebsite, Television & Print

ReebokConsumer Website

Chase Mortgage Mobile AppConsumer Website

Responsive ReDesignConsumer Website

jpmorgan.comConsumer Website

Fitness Technology StartupConsumer UX / UI

Non-Profit InstitutionConsumer UX / UI

American Museum of Natural HistoryMobile App User Research

Fin Tech StartupProduct Innovation

Health TechnologyEnterprise UX / UI

Chase BankProduct Innovation

DAS Identity SystemViral Video Concept

CrayolaViral Video Concept

Barilla PastaConsumer Marketing

eCommerceConsumer UX

Health RepublicConsumer UX