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Web application design

Polaris, a health technology startup

CHALLENGE
This web-based software helps pharmaceutical companies meet regulatory compliancy laws. It was originally developer / IT designed several years, and competitors with a better designed and more contemporary UX were beginning to make inroads. I was brought in to lead the full user experience overhaul of this product.

SOLUTION
I led the redesign of this enterprise software through all stages of the User Experience process. The key goal was a more focused and simplified UX, with key deliverables including:

User Research                 Wireframes
Info. Architecture           Visual Design
User flows                       Interaction Guide

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USER PERSONA WORKSHOP

I led client workshops identifying all of their products users, tasks and user journeys. Understanding the user is a critical first steps to overhauling the UX.

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USER PERSONAS

One of 10 user personas developed after our Audience Analysis workshops.

Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.

Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.

USABILITY / HEURISTIC ANALYSIS

I analyzed their current software to identify usability problem areas, and created a report outlining problems and solutions.

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IA, SKETCHES & WIREFRAMES

Starting off with sketches and lo-fidelity wires, I was able to recommend a re-design direction. With consensus reached, I proceeded to create a set of 50+ wireframes describing the products new UX / UI.

VISUAL DESIGN

The app is white-labeled, so the visual design needed to accommodate individual brand color schemes, but still look fresh and consistent.

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INTERACTION GUIDELINES

Interaction guidelines and states for UI elements were created for the developers.

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Say hi!

rick at rickcornett dot com

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Made with ♥ in new york city
© Rick Cornett, 2023