The American Museum of Natural History had plans for a new mobile app, and lots of great ideas for features. Prioritizing this long list of new features was important, so we decided to go out and ask museum goers what features would appeal to them most.
We put together a test plan, and set up a table in the lobby of the American Museum of Natural History. Over the course of 3 days we spoke to 50 Museum goers as we described a list of features of the app, aided by wireframe visuals to to elicit feedback and reactions to our ideas. At the end of this, we compiled a report back to the Museum on which app features to focus on first.
I drew up wireframes to visualize some of the features we'd like to ask users about, to make it more real for them during interviews.
After all of the interviews had been conducted, a research report was compiled highlighting key insights, what we learned, and how to prioritize the features for first release.
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