Web application
Elsevier, a life science publisher
CHALLENGE
This industry-leading web application is a core offering from one of the worlds leading Life Science Publishers, Elsevier. The application helps engineer's discover answers by providing:
• Technical Reference (Scientific publications, tables, figures, etc.)
• Engineering Calculators and Tools
After nearly 8 years, the application was aging. The product team knew a complete re-design / re-thinking was needed, however, there were multiple (and competing) visions of which direction the product needed to go in the future.
SOLUTION
I came in as an objective voice. Working with the client, I led feature priorization exercises... Conducted user interviews to identify the most important features... Designed low-fidelity wireframes to visualize these features and discuss them with users... Then present a clear vision of how to proceed with a re-design. We then redesigned the app. Deliverables included:
• User Script • User Interviews
• Research Report • Protoytyping
• IA / Wireframe • Visual Design
• Userflow • Style Guide
FEATURES PRIORIZATION
The client had many feature ideas.
I led Discovery workshops to prioritize them all. With in-person exercises and remote Trello board discussions, we arrived at the core features the business believed was valuable... now onto finding out if our users agreed.
USER INTERVIEWS
We wrote a user interview script, focused on discussing our features in order to understand what our users thought was important to focus on.
LO-FI WIREFRAMING OF FEATURES
After hearing which features the users thought were important, we began lo-fidelity wireframes, with the intention of putting actual visuals back in front of our users.
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Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.
ROUND 2: USER INTERVIEWS
We went back to the same users, but this time with wireframes representing the features they told us were important to them. We validated and prioritized the features, and created a report of what we heard to inform the road towards the redesign.
FUTURE SITEMAP
We defined the future Information Architecture that will lay the foundatino for the wireframe stage ahead.
We defined the future Information Architecture that will lay the foundation for the wireframe stage ahead.
WIRES AND VISUAL DESIGN
With the data from users tests lighting a path forward, user stories were written and wireframing and subsequent visual designs were completed, developed, and launched.
Businesses committed to a socially responsible and brighter future are brought into the Chase Brighter Network.
Consumers are rewarded for shopping at these businesses with low interest rates and double/triple reward points.
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