jpm-hero

All Projects   Consumer UX & Visual Design

RESPONSIVE REDESIGN

JPMorgan Chase & Co.

CHALLENGE
The website JPMorgan.com had not been updated since 2008,  and was in need of a new look and feel. A full overhaul was not an option, so we redesigned the site by building on top of the existing desktop and mobile architecture and content.

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SOLUTION
Our new design established clear messaging priorities on the homepage by introducing a hero area, increased real estate for cross sell promotions, and de-cluttering of primary and utility navigation areas. The design also clarified user paths through redesigned mega-menus and client log on. Key deliverables included:
• Desktop website 
• Mobile website
• Style / implementation guidelines for desktop and mobile
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Selected Works

HumanaConsumer UX

Branding / Identity RedesignBranding & Identity

M&M'sWebsite, Television & Print

ReebokConsumer Website

Chase Mortgage Mobile AppConsumer Website

Responsive ReDesignConsumer Website

jpmorgan.comConsumer Website

Fitness Technology StartupConsumer UX / UI

Non-Profit InstitutionConsumer UX / UI

American Museum of Natural HistoryMobile App User Research

Fin Tech StartupProduct Innovation

Health TechnologyEnterprise UX / UI

Chase BankProduct Innovation

DAS Identity SystemViral Video Concept

CrayolaViral Video Concept

Barilla PastaConsumer Marketing

eCommerceConsumer UX

Health RepublicConsumer UX