jpm-hero

RESPONSIVE REDESIGN

JPMorgan Chase & Co.

CHALLENGE
The website JPMorgan.com had not been updated since 2008,  and was in need of a new look and feel. A full overhaul was not an option, so we redesigned the site by building on top of the existing desktop and mobile architecture and content.

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SOLUTION
Our new design established clear messaging priorities on the homepage by introducing a hero area, increased real estate for cross sell promotions, and de-cluttering of primary and utility navigation areas. The design also clarified user paths through redesigned mega-menus and client log on. Key deliverables included:
• Desktop website 
• Mobile website
• Style / implementation guidelines for desktop and mobile
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