Mobile app design
Health technology startup
CHALLENGE
Design a mobile application that translates the physical world business model of structured exercise and counseling programs (proven in the brick-and-mortar clinics) and translate it into a mobile application and desktop digital experience.
SOLUTION
Design sprint methodology allowed us to get from a seed of an idea to sketches and design in a time efficient manner.
Week 1. Unpacking the Problem
Discussion and discovery of users, tasks, features, competitors and strategy.
Week 2. Visualizing the solution
Sketching
Week 3. Refining the Solution
Sketching refinement and approvals
Week 4–7. Visual design
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DESIGN SPRINT
The first 5 days were spent discussing product vision, goals, the business and the user. We created personas, use cases and flows and defined the screens we were going to sketch.
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MOBILE APPLICATION
After sketching, review, and consensus of sketches, I created mobile app visual designs.
DESKTOP APPLICATION
I designed the user setup sequence, and the logged out marketing page. This visual design informed and established the rest of the site and application.
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