All Projects Enterprise UX
This startup had created an MVP web application that helps sell financial products (eg. Janus Funds) to Financial Advisors at investment firms. As the MVP matured, the client came to us to make the product responsive, solve usability and architectural issues and introduce new new features.
I established a vision for the mobile version of the product, solved existing Information Architecture issues, designed new screens, flows and data visualizations, then brought it all to life with a clickable prototype they could get in front of users and investors. Key deliverables include:
Product Discovery Report
Sketches and Wireframes
Coming out of a series of client discovery workshops, I created user personas, documented usability issues, and sketched out potential information architecture and data viz directions.
WIREFRAMES & PROTOTYPES
I proceeded to wireframe 40+ screens describing both desktop and mobile web experiences. I then brought the wireframes to life via a clickable prototype to demo to investors and user test to gather feedback.
MOBILE / RESPONSIVE
The sales team is often on the road, and having key workflows translated into mobile experiences was critical..
Social Media ProgramMarketing
Branding / Identity RedesignBranding & Identity
M&M'sWebsite, Television & Print
Chase Mortgage Mobile AppConsumer Website
Responsive ReDesignConsumer Website
Global Law Firm IntranetEnterprise UX
Academic Publishing CompanyEnterprise UX
Fitness Technology StartupConsumer UX / UI
Non-Profit InstitutionConsumer UX / UI
American Museum of Natural HistoryMobile App User Research
Fin Tech StartupProduct Innovation
Health TechnologyEnterprise UX / UI
Chase BankProduct Innovation
DAS Identity SystemViral Video Concept
CrayolaViral Video Concept
Barilla PastaConsumer Marketing
JPMorgan Mobile ApplicationConsumer UX
Health RepublicConsumer UX