Brand identity system

DAS, a global group of marketing services companies

CHALLENGE
DAS is an international organization, with multiple programs and tools in place to support employees across the globe. These tools and programs had been developed by various designers, and as such, had their own varying styles, resulting in a fragmented ecosystem of logos and visual design styles that did not speak with a singhle common DAS brand voice.  

SOLUTION
I designed a systemthat established common visual thread to bring the current design system together. It also set the stage for any new logos that would be developed in the future. This system is a complete, cohesive visual language across the 12+ tools and platforms that exist today, uniting the DAS family of logos with a common typeface, color palette and design approach.