This global social media program began in 2008, winning multiple Webby’s and becoming a case study in the business worlds social media playbook. But by 2012, its identity was tired, and had grown to live across multiple channels beyond just Facebook.
I led the design overhaul of the entire identity of the CCG program, desiging the brands DNA establishing:
• Identity (Logo refresh, overall look and feel, brand voice)
• Social Voting Platform
• Community Management
• Website and applications
• Tradeshow Booths
REDESIGNED PROGRAM MARK
We went through an exploratory to update the programs signature mark, making it feel fresh and contemporary, without losing all of the brand equity the program had acquired since its 2008 launch.
BADGE & ICON SYSTEM
A series of badges and icons were created that felt connected to the new mark that was created.
The program relied heavily on infographics to communicate to its audience. Our signature scribbles people played a key role.
BRAND GUIDELINES BOOK
The program used many vendors, and this brand guidelines book helped keep them all speaking with the same voice visually.
FACEBOOK VOTING APPLICATION
The primary means by which voters cast their ballot for which local charity should recieve a grant from Chase.
We designed how our program looked, felt and interacted via social properties.