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CHASE SOCIAL MEDIA PROGRAM

Gobal Social Media Program

BACKGROUND
Chase Community Giving" is Chase Banks crowd-sourced philanthropy program, the # 1 Non-Game App on Facebook. It lets the public search and vote for charities who they believe should  receive grants from Chase.

From 2011 – 2013 I was the Creative Director on this multi-award winning social media program, responsible from day-to-day creative across all social channels, identity re-design, and larger program direction and strategy. 

SOLUTION
• Webby Awards Honoree 2013 & 2012
• #2 Facebook application of the week
• Experienced a 48% Facebook fan gain from 2011, to over 3.7+ million fans
• Over 1.5 million votes cast, 5X more than in prior year
• Community Management of Facebook and Twitter
• Oversaw program creative, teams and vendors from 2011-2013

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FACEBOOK VOTING PLATFORM

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COMMUNITY MANAGEMENT

I creative directed daily community management creative for  3.7+ million Facebook Fans, as well as YouTube and Twitter brand channels.

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LIVE TELEVISION EVENT

The 2012 American Giving Awards, a live television event, was broadcast on NBC hosted by Joel McHale. Past Chase Community Giving charities were selected to compete for an additional $2 Million, and we developed creative around this television event including desktop, mobile and facebook applications, and many other touchpoints.

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SOCIAL MEDIA CAMPAIGN


VIDEO SERIES
Many charities don’t have the resources or expertise to create high-quality video and photography assets, which are crucial in helping tell the charity’s mission and story. Each month, the CCG community will vote to select one charity to receive a two-minute, professionally produced video to tell the story of the charity and their mission, courtesy of Chase..

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#ActsOfGiving
Once a month, we’ll encourage fans to participate in #ActsOfGiving. Users can submit videos / photos of themselves or others engaged in a Random Act of Giving, and we’ll award their favorite submission with a $500 donation to a cause of the winner’s choice...

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Selected Works

HumanaConsumer UX

Branding / Identity RedesignBranding & Identity

M&M'sWebsite, Television & Print

ReebokConsumer Website

Chase Mortgage Mobile AppConsumer Website

Responsive ReDesignConsumer Website

jpmorgan.comConsumer Website

Fitness Technology StartupConsumer UX / UI

Non-Profit InstitutionConsumer UX / UI

American Museum of Natural HistoryMobile App User Research

Fin Tech StartupProduct Innovation

Health TechnologyEnterprise UX / UI

Chase BankProduct Innovation

DAS Identity SystemViral Video Concept

CrayolaViral Video Concept

Barilla PastaConsumer Marketing

eCommerceConsumer UX

Health RepublicConsumer UX